The 4As of Advertising

The 4As of Advertising

In the sprawling digital landscape, brands must duke it out for customers’ attention. To make things worse, brands are often plagued by pesky villains who make their task even harder. Enter the 4 A’s – four marketing superheroes here to save the day. Each hero wields a unique power, but work together to help businesses grow sales and win and retain customers.

The Illuminator

Awareness

Superpower: Light & Sound Manipulation

Awareness can bend light and sound waves to capture a potential customer’s attention. She shines a bright light on your brand and helps to define and amplify its voice. Awareness ensures that your brand is seen, heard, and remembered. So, when it comes time to buy, your brand is top of mind.

Main Audiences

People who don’t know you yet, but should Those who are just like your best customers

Marketing Messages

Brand Storytelling Emotional Appeal

Arch Nemesis

Obscurity
Shrouds your brand in a smoke cloud. He ruins reach, muddles messages, and ensures no one discovers your business.

Media Channels

Programmatic Google Demand Gen  YouTube Paid Social 
The Guy That Never Misses

Acquisition

Superpower: Superhuman Precision

Acquisition is laser-focused on who’s in-market for your service or product at exactly the right moment. Then, he delivers messages so relevant that your audience can’t resist clicking.

Main Audiences

People who search for your product or service  Visitors who’ve shown interest but haven’t pulled the trigger yet

Marketing Messages

Offers or Promotions Educational Content

Arch Nemesis

Miss Direction


She leads brands astray, wasting ad spend on the wrong audiences and missing your most promising leads.

Media Channels

Paid Search Paid Social Programmatic
The Conversion Machine

Action

Superpower: Frictionless Conversions

Action eliminates digital roadblocks and guides users effortlessly toward their goal – whether it’s a purchase, sign-up, or booking. He’s a UX and conversion rate optimization machine. Action ensures that users don’t just visit your site – they stick around, engage, and convert.

Main Audiences

People who are ready to buy but need a final push
Visitors who showed interest but haven’t pulled the trigger yet

Marketing Messages

Long-form video to supplement advertising messaging
Address common questions

Arch Nemesis

The Great Goo


A sticky menace who gums up the works of your website. He traps potential customers in clunky experiences, making every click, form fill, and check out a real slog.

Media Channels

Website UX + SEO 1st Party List Targeting Retargeting
The Heart of the Brand

Appreciation

Superpower: Empathy & Connection

Your customers are real people. Nobody knows this better than Appreciation. She’s able to sense and react to customer’s emotions to ensure that your customers don’t just buy. They stay, refer, and become your brand’s biggest fan.

Main Audiences

Existing customers who need nurturing Happy customers who can become brand ambassadors

Marketing Messages

Loyalty offers & gratitude Community engagement

Arch Nemesis

Neglect 


Neglect destroys loyalty, turning happy customers into forgotten ones. He lets relationships wither, leaving repeat customers and referrals to decay.

Media Channels

Email Marketing Google Reviews and Directories Organic Social

Together… They are the 4A’s!

When these superheroes join up, they create an unstoppable marketing force. Awareness shines a light on your brand, Acquisition locks onto the right people, Action smoothens pathways to conversion, and Appreciation keeps ‘em coming back.

LET’S WORK TOGETHER

Ready for the 4 A’s to fight your brand’s most feared villains?

We know what works, what doesn’t, and what it takes to make an impact in digital marketing. Whether you’re in Sioux Falls or beyond, we’re ready to get to work.

Lets Chat