Frequently asked questions
We’ve tackled the biggest questions businesses have around one key theme–what exactly does a digital marketing agency do?
We answer everything from marketing strategies, budget planning, lead generation, and agency collaboration so that you can make informed decisions for your business objectives.
You've Got Questions
We've got answers.
Whether you’re exploring digital marketing services, SEO strategies, paid media, or creative development, these FAQs help paint the picture of what it’s like working with us–no fluff, just answers.
Communication
Quick on the Draw – Our commitment to swift, attentive, and clear communication.
How do you keep me informed about my advertising campaigns?
We’re proactive communicators, keeping you updated every step of the way so you’re never left wondering.
Do you keep us in the loop about our marketing data and results?
Absolutely. We believe in transparency, giving you access to your data and providing clear, actionable insights on your performance.
How do you ensure meetings are productive and actionable?
We believe meetings should be valuable, actionable, and efficient. Our goal is to drive results, not just talk about them. We cater to each client, some we meet monthly, some quarterly. Whatever cadence is best for you with notes and nuggets sent frequently to keep you informed.
Who will be my point of contact?
While you’ll gain supporting team members once your campaign starts, your main point of contact is the same person who worked with you through discovery and planning. They’re a blend of marketing knowledge and business insight, here to make sure you’re in good hands.
How do you communicate with clients?
We’re easygoing and responsive, always keeping our clients in the loop with updates. Whether it’s regular reports, check-ins, or QBRs, we communicate openly and keep things fun yet professional.
What is your fee structure?
We offer transparent, flat monthly management fees. You won’t find hidden costs or unexpected upcharges—just straightforward pricing that reflects the value we bring.
Do you charge extra for meetings, phone calls, emails or questions?
Absolutely not! Our focus is on building meaningful relationships and delivering results, not charging for every conversation. Our flat-rate management fee covers all communication, collaboration, and support.
Strategy
Define the Target – Helping you hit the mark with personalized, goal-focused strategies.
Do you suggest services that add real value?
We’re here to recommend the right mix of strategies tailored to your specific needs. We are proactive in new strategies when it makes sense!
Do I need a huge budget to see results?
Not at all. We work with a range of budgets, focusing on high-impact strategies that deliver ROI and make sense for where you want to take your business, regardless of your spend.
How do you ensure that my advertising dollars are spent wisely?
We’re meticulous with budgets. Every dollar is allocated to maximize impact based on your goals, whether through hyper-targeted ads or cost-efficient strategies.
Will your campaigns align with our brand’s unique personality and tone?
Yes, we invest the time to understand your brand’s voice, audience, and industry, creating strategies that resonate and engage.
How do I get more leads?
First, we define what a lead means for your business and learn how your business handles, processes, and closes leads. Then, we leverage impactful messaging across targeted channels like Meta, Google, and programmatic advertising to connect with the right audience and drive conversions.
How does Cannonball approach budget planning?
Budgeting is never one-size-fits-all. Using our 4 A’s framework, we develop a budget that aligns with your goals and maximizes impact.
What services do you offer?
We provide programmatic media, SEO, SEM, paid social, content marketing, email marketing, video production, and more. Every service is tailored to support your goals. Visit our Services page to learn more.
Output & Delivery
Light the Fire – Encouraging curiosity, creativity, and adaptability.
Do you take a personalized approach, or follow a set formula?
We don’t have “one-size-fits-all” plans. Each client receives a customized strategy, designed from scratch to meet their unique goals and challenges.
What's your approach if we have concerns or want to adjust the strategy?
We welcome questions and feedback—open communication is essential to success, and we’re always ready to refine our approach. Candid communication builds solid partnerships.
Do you provide creative ideas and insights or just focus on data?
Both. We believe in blending creativity with data, ensuring our campaigns are both imaginative and results-driven.
How do you keep our campaigns updated with industry trends?
Our team is constantly learning and evolving. We make sure your campaigns stay competitive and relevant by keeping up with the latest trends.
How can I be sure that my marketing is working?
We make it a point to clearly communicate value and results, using data to back up every decision. You’ll see firsthand the impact of our work.
What makes Cannonball different from other agencies?
We challenge the status quo, bring fresh ideas, and offer complete transparency. We’re not just an agency; we’re educators and strategic partners.
Agency-client Relationship
Carry the Cannonball – Fostering accountability, reliability, and partnership.
Why should I hire an ad agency instead of an in-house employee?
With us, you get a team, each bringing diverse perspectives from different industries. We’re flexible, cost-effective, and committed for the long haul. We come alongside you to increase your inhouse capacity and enhance your vision and planning.
What steps do you take to tailor your approach to our unique needs?
We invest time and energy into learning the nuances of each client’s business. You’re never “just another client” to us. Understanding your business is foundational to building the long-lasting relationship we desire to have with any client we partner with.
What's your approach to contracts and long-term commitments?
We’re flexible and focus on building long-term relationships over rigid commitments. We work with you on a structure that suits your needs.
Do you guarantee results?
We guarantee a dedicated, results-oriented approach, but no agency can promise specific outcomes. What we can promise is constant communication, strategic changes, and a commitment to delivering value.
How do you work with internal marketing teams?
We love working with in-house teams. We act as an extension of your team, ensuring that our efforts align seamlessly with your in-house strategy.
Do you specialize in any specific industry?
We work across industries but have particular experience in telecommunications, automotive, higher ed, real estate, rural/agriculture, and manufacturing. Our diverse industry knowledge allows us to bring fresh insights to each client.
Results
How do I know my advertising dollars aren’t being wasted?
We continuously test and adapt, so every dollar works as hard as possible. No penny goes to waste under our watch.
Will I be stuck paying for things that don’t work?
No. Our goal is to invest only in what drives growth. We monitor every strategy’s performance and make adjustments as needed.
How does Cannonball make my brand stand out in a crowded market?
By focusing on authenticity, creativity, and strategic targeting, we make sure your brand doesn’t just blend in—it shines.
Do you have any awards or credentials?
Our best accolades are the results we achieve for our clients. Check out our case studies and testimonials for a better idea of our impact.
How do I show up more often on Google when someone is looking for my services?
We combine SEO, SEM, GBP, and local SEO to make sure your brand is front and center when people are searching for what you offer.
Where are you located?
Our headquarters are in Sioux Falls, with additional team members in Chicago, and clients across the Midwest. We handle both local and international media buys.