Big Lost Meadery
Brewing Up Greatness
Cannonball Digital has been a great asset to us. We used them for SEO development, website buildout, and marketing strategy. We saw SEO results in the first month that were above expectation. Our website went from DIY to a much more professional wordpress platform and it has been a great change. Definitely worth checking these guys out for any of your digital marketing needs!
Sam Clikeman
Owner – Big Lost Meadery
Overview
Big Lost Meadery first opened the doors to its Sioux Falls location in Early 2025. With roots in Gillette, Wyoming, Big Lost brought its rustic charm to Lake Lorraine, offering residents a new and exciting experience.
With a passion for sweet character-themed mead, locally brewed beverages, and community, they’ve quickly gained the support of residents alongside Ranch & Roost, located inside their lakeside location.
Year |
2025 |
Client |
Big Lost Meadery |
Industry |
Meadery |
Services |
Strategy, SEO, Creative, Reporting |
Local Visibility
2025
Direction Requests
42%
Increase in direction requests from the Google Business Profile
Top
3
In the Map Pack for “Breweries in Sioux Falls” + close variants
Local Results
#1
Result for meadery-related terms in Sioux Falls
Website Clicks
12%
Increase in Website Clicks from the Google Business Profile
Phone Calls
14%
Increase in phone calls from the Google Business Profile
Citation Listings
24
More citations in Google-indexed websites and local listings
Local SEO
+
Video Creative
Tactics
Awareness
Brand Creative
Video creative that showcased Big Lost’s unique atmosphere and experiential charm
Acquisition
GBP
Optimize their Google Business Profile & Website to target Sioux Falls audiences searching for their products & services.
Action
Website UX
Clearer CTA points on the website, new page creation specific to local searches, and Google Business Profile marketing.
Appreciation
Video Creative
Creative that highlighted their grand opening, food, and customer experience.
Laying the Groundwork
The Challenge
Low Visibility
Opening a brewery in a new state meant needing to create a customer base from scratch
UX & Technical Issues
Big Lost’s site beamed with personality, but needed technical and visual updates for a better UX
Under-Optimized GBP
Having a new Google Business Profile meant needing to increase its relevancy in local searches
High Competition
Sioux Falls’ brewery and restaurant industry is highly competitive
Our Strategy
Awareness
Creating video and image creatives to showcase Big Lost’s brand and message online.
Acquisition
Specifying service area, social media links, attributes, geotagging images, and creating post updates on the GBP.
Action
Location-specific content & events page, click-to-calls, and CTA inclusion throughout the site
Appreciation
Social media creative that connects with Sioux Falls residents.
Sippin’ on Success
The results
By optimizing Big Lost’s website and Google Business Profile, they rose to the tops of local search results. Through our efforts of connecting with Sioux Falls residents, offering a fresh-take on lunch & dinner, and aiming our target on localized searches, Big Lost Meadery continues to see more calls, clicks, and high-intent traffic.
Better Visibility
Our work throughout Big Lost’s Google Business Profile enhances their local visibility and has begun ranking high for competitive search terms.
Increased Relevancy
Having a dedicated, consistent SEO strategy showed search engines that Big Lost’s GBP & website are both active & relevant, aiding in their overall rankings.
Brand Awareness
Through our SEO efforts & marketing creative, the Big Lost Meadery brand and message is showcased online and easier to find for those looking for local brews and an out-of-the-ordinary experience.
Our Work
Driving results, redefining success
Our clients don’t just receive internet marketing services–they experience measurable growth. Now it’s your turn.
Landscape Garden Center
We helped reach more landscapers, gardeners, and plant lovers than ever before.
Vern Eide Mitchell
We optimized their budget and increased organic traffic through SEO, resulting in more leads & foot traffic.
Bierschbach Equipment & Supply
Bierschbach Equipment & Supply was able to find the right candidates for open job positions.
Signature Companies
Signature Companies built a stronger online presence through testimonials & educational content.
Big Lost Meadery
We increased their local visibility and showcased their experiential charm.
LET’S WORK TOGETHER
Ready to Make a Splash?
We know what works, what doesn’t, and what it takes to make an impact in digital marketing. Whether you’re in Sioux Falls or beyond, we’re ready to get to work.