by Cannonball Digital | Sep 25, 2025 | Strategy
At its core, marketing and strategies are about making smart choices like where to compete, how to win, and what success looks like. The same goes for digital advertising. Think of it as piecing together a puzzle—when every piece fits together, you come out on top. A...
by Cannonball Digital | Sep 18, 2025 | SEO
As a business owner or in-house marketer, you may wonder if local search engine optimization (SEO) is a necessary addition to your current strategy. Local SEO for marketing is essential for certain business types — but only if it’s done right. With the introduction of...
by Cannonball Digital | Sep 3, 2025 | Google Ads
When used correctly, Google Ads can be a powerful tool for generating leads and promoting business growth. Running strong search ads within the right search campaigns helps businesses maximize return on their ad spend. Businesses often waste a lot of money each month...
by Cannonball Digital | Jul 29, 2025 | Google Analytics 4
In digital marketing, it’s tempting to celebrate a spike in website traffic. Seeing those numbers climb month over month feels like progress—but what if that traffic isn’t doing anything for your business? What if thousands of people land on your site, only to leave...
by Cannonball Digital | Jul 28, 2025 | SEO
What’s the difference between branded vs. non-branded keywords? Branded searches are how your customers are finding you directly; non-branded is what you need to target to expand your online reach. Cannonball Digital walks you through branded SEO, non-branded...
