by Cannonball Digital | Mar 3, 2026 | SEO
How often do you add FAQs, contact info, how-to-guides, social media links, business information, service offerings, or product information to your site? These are often some of the most common components of a business’s website. Adding this info is like feeding...
by Cannonball Digital | Feb 19, 2026 | Strategy
One common occurrence we often encounter is determining whether a business should invest in-house marketing vs agency support. Full disclosure, we’re an advertising agency in Sioux Falls, SD. Our goal is to help answer this question: Should we hire someone in-house or...
by Cannonball Digital | Feb 17, 2026 | Google Analytics 4, Strategy
In a famous study by Sheena Iyengar and Mark Lepper, researchers set up a jam tasting booth at a grocery store. One day they offered 23 varieties, another day just 6. The larger selection attracted more browsers, but the smaller section generated 10 times more...
by Cannonball Digital | Feb 17, 2026 | Creative, Strategy
Key Takeaways: Creative must match platform, placement, and funnel stage. Messaging and landing pages must tell one consistent story. If your agency isn’t proactively asking for full specs and testing opportunities, performance will suffer Go Directly to Platform...
by Cannonball Digital | Feb 9, 2026 | AI, SEO
AI has become integral to modern search engine optimization, reshaping how teams plan, create, and refine content across today’s search engines. Simply using AI doesn’t guarantee improved rankings; the difference lies in how it’s used. The key distinction is that AI...
