At Cannonball Digital, we’ve always believed that the best marketing strategies are built on clarity, strategic alignment, and a shared vision for what drives real results.
That belief is what ultimately led us to bring Clixable into Cannonball.
This acquisition formalizes a relationship that has been building for years. Through ongoing collaboration, both of our teams developed a strong mutual respect—not just for the work being produced, but for how that work was approached. Strategy always came first. Creative looked great but also served a purpose. And content was human-led, driving meaningful and measurable business outcomes.
As a result of these shared beliefs, over time, it became clear that this wasn’t just a partnership but a strategic alignment with huge potential.
Strengthening Cannonball’s Content, Search, and Creative Capabilities
Clixable built its reputation by helping B2B organizations turn complex ideas into clear, credible, and discoverable narratives. Its focus on content strategy, AI-forward search optimization, and organic distribution positioned clients to succeed in a landscape increasingly shaped by the evolution of search and artificial intelligence.
That expertise complements Cannonball’s foundation in strategy and performance-driven media.
Together, it creates a more connected model—one where content, creative, and media are no longer treated as separate disciplines, but aligned as one cohesive approach to growth.
A Natural Evolution, Not a Sudden Change
Although the acquisition was finalized in January 2026, the transition was intentionally phased throughout the first quarter.
Today, Clixable’s team, capabilities, and client relationships are fully integrated into Cannonball Digital. The goal was never to force change too quickly, but to ensure continuity for both teams and for the clients we serve. That measured approach allowed us to preserve what made Clixable effective, while strengthening it with additional resources, expanded capabilities, and a broader strategic framework.
Expanding Leadership with Proven Creative Strategy
A key part of this transition is the addition of Mark Henderson, founder of Clixable, who now serves as Senior Director of Creative Services at Cannonball Digital.
Mark brings more than 25 years of experience leading teams and developing marketing solutions for organizations ranging from local businesses and nonprofits to nationally recognized brands. He’s built his career helping organizations take complex ideas and turn them into clear, straightforward messaging and creative that people can actually understand and act on, and his leadership strengthens Cannonball’s ability to align creative execution with business strategy—an increasingly critical need as marketing becomes more complex and more interconnected.
Reflecting on the transition, Mark shared:
“When I founded Clixable in 2020, it had more to do with proving an idea than it was chasing a dream. And having found some success, I never thought I’d return to a larger organization unless it was an absolute perfect match. Cannonball was one organization Clixable found itself partnering with time and time again, not just because they did good work, but because they were good people. So, when Justin approached me with the idea of joining forces, I already knew that Cannonball checked the boxes necessary for me to make such a big decision. Ultimately, stepping away from my business wasn’t abandoning a dream—it was a chance to return to what I truly love, fully focused and energized by Cannonball’s team, culture, and the opportunity to build what’s next—together.”
What This Means for Clients
For Cannonball clients, this acquisition expands access to content strategy, search expertise, storytelling capabilities, and cutting-edge creative that are increasingly essential in today’s marketing landscape.
For former Clixable clients, it provides greater depth—additional creative resources, expanded media capabilities, and the support of a full-service agency—while maintaining the strategic mindset and hands-on partnership that defined their experience with Clixable.
All Clixable clients are now part of the Cannonball Digital portfolio, and while the Clixable name will remain as a legacy brand, its people, philosophy, and expertise continue forward as part of Cannonball.
Shared Roots. Shared Vision.
Both organizations were built on a similar foundation of practical thinking, strong work ethic, and a commitment to delivering meaningful results for clients.
That shared foundation made this transition possible.
More importantly, it positions Cannonball Digital for what comes next.
As search continues to evolve, as AI reshapes how people discover and evaluate information, and as expectations for content and creative continue to rise, the need for integrated, strategy-led marketing has never been greater.
This acquisition reflects our continued investment in that future, bringing together the capabilities, leadership, and perspective needed to help our clients navigate what’s ahead with confidence.