In a famous study by Sheena Iyengar and Mark Lepper, researchers set up a jam tasting booth at a grocery store. One day they offered 23 varieties, another day just 6. The larger selection attracted more browsers, but the smaller section generated 10 times more...
For many businesses & marketers, website & advertising performance is still judged by surface-level metrics: total traffic, page views, the number of form fills or phone calls received in a given timeframe. While these numbers have their place, they often miss...
In this quick guide, we’ll give you a rundown of what is Google Analytics 4 (GA4) and how it can be utilized as an active, powerful tool. GA4 can provide insights into customer trends, website navigation, user experience, and much more. How does a business know if it...
In digital marketing, it’s tempting to celebrate a spike in website traffic. Seeing those numbers climb month over month feels like progress—but what if that traffic isn’t doing anything for your business? What if thousands of people land on your site, only to leave...
What is an Event in Google Analytics? In GA4, an event is any action a user takes on your website — such as pageviews, scrolls, form fills, phone calls, or button clicks. While all these actions can provide insights, not every event is equally valuable for...
