Posts in Google Analytics 4

In digital marketing, it’s tempting to celebrate a spike in website traffic. Seeing those numbers climb month over month feels like progress—but what if that traffic isn’t doing anything for your business? What if thousands of people land on your site, only to leave...

What is an Event in Google Analytics?   In GA4, an event is any action a user takes on your website — such as pageviews, scrolls, form fills, phone calls, or button clicks. While all these actions can provide insights, not every event is equally valuable for...