Posts in SEO

As a business owner or in-house marketer, you may wonder if local search engine optimization (SEO) is a necessary addition to your current strategy. Local SEO for marketing is essential for certain business types — but only if it’s done right. With the introduction of...

What's the difference between branded vs. non-branded keywords? Branded searches are how your customers are finding you directly; non-branded is what you need to target to expand your online reach. Cannonball Digital walks you through branded SEO, non-branded SEO, and...