by Cannonball Digital | Feb 17, 2026 | Google Analytics 4, Strategy
In a famous study by Sheena Iyengar and Mark Lepper, researchers set up a jam tasting booth at a grocery store. One day they offered 23 varieties, another day just 6. The larger selection attracted more browsers, but the smaller section generated 10 times more...
by Cannonball Digital | Feb 17, 2026 | Creative, Strategy
Key Takeaways: Creative must match platform, placement, and funnel stage. Messaging and landing pages must tell one consistent story. If your agency isn’t proactively asking for full specs and testing opportunities, performance will suffer Go Directly to Platform...
by Cannonball Digital | Feb 9, 2026 | AI, SEO
AI has become integral to modern search engine optimization, reshaping how teams plan, create, and refine content across today’s search engines. Simply using AI doesn’t guarantee improved rankings; the difference lies in how it’s used. The key distinction is that AI...
by Cannonball Digital | Feb 5, 2026 | Google Analytics 4, Strategy
For many businesses & marketers, website & advertising performance is still judged by surface-level metrics: total traffic, page views, the number of form fills or phone calls received in a given timeframe. While these numbers have their place, they often miss...
by Cannonball Digital | Jan 6, 2026 | Digital Advertising, Strategy
Marketers often struggle with incomplete customer profiles, and with the disappearance of third-party cookies, this challenge continues to grow for modern marketing teams. Here’s the hard truth: neither first-party nor third-party data alone tells the complete story...
