by Cannonball Digital | Jul 13, 2026 | Branding
When you think about how people see your business, you might just consider what they say about you online, like on Google, or what they say in reviews. But that’s just a small part of it. Your business’s reputation is really about what people think of you overall. It...
by Cannonball Digital | Jul 8, 2026 | Creative
Imagine watching two videos. Both videos use the same footage, dialogue, and b-roll. But one leaves you inspired and curious, while the other falls flat and even makes you question the brand’s quality. How is that possible? The edit. In video post-production,...
by Cannonball Digital | Jun 24, 2026 | Insights
One of the things I loved most about the hospitality industry was being able to set the stage for the entire experience. When someone walked in, my job wasn’t just to take an order. It was about asking the right questions to understand what they actually wanted and...
by Cannonball Digital | Jun 9, 2026 | SEO, Strategy
Let’s get the answer out of the way first. How do you show up in AI Overviews? Well, there’s no guaranteed path into an AI Overview. That’s just the truth. AI Overviews are non-deterministic and often shift outputs based on a number of factors like user preferences,...
by Cannonball Digital | May 28, 2026 | Strategy
There was a time in digital marketing when almost everything revolved around your website. Your website was your digital storefront. Your homepage mattered. Your rankings mattered. Your traffic mattered. The goal was somewhat simple. Show up first on Google, get the...
