Have you heard recently that SEO is dead? These claims seem to circulate across social media whenever there’s a monumental shift in SEO. Here's the truth. SEO isn't dead. But it has changed. There’s advice still floating around that’s years out of date,...
Let’s get the answer out of the way first. How do you show up in AI Overviews? Well, there’s no guaranteed path into an AI Overview. That’s just the truth. AI Overviews are non-deterministic and often shift outputs based on a number of factors like user preferences,...
Have you noticed a drop in website traffic? Maybe your top-performing pages no longer receive the same traffic they once did. Or, your traffic patterns have shifted, and you're no longer getting clicks for the search terms that historically performed well. This is a...
How often do you add FAQs, contact info, how-to-guides, social media links, business information, service offerings, or product information to your site? These are often some of the most common components of a business's website. Adding this info is like feeding...
AI has become integral to modern search engine optimization, reshaping how teams plan, create, and refine content across today’s search engines. Simply using AI doesn’t guarantee improved rankings; the difference lies in how it’s used. The key distinction is that AI...
How often does your SEO content actually perform? The truth is, not all SEO content performs well, if at all, which often leads people to ask what is seo content supposed to achieve in the first place. High performing SEO content takes proper research, industry...
Working in SEO in 2026, it's impossible to ignore the changes that have spread across the industry due to the impact of AI and how users are finding products and services online today. With these changes, it's easy to get lost in false trends or swept up in changes...
Are you new to SEO or working on a website or Google Business Profile that doesn't have any SEO value? Before you start strategizing and implementing the work, it's important to get realistic with your expectations. SEO doesn't work overnight, and even for sites that...
As a business owner or in-house marketer, you may wonder if local search engine optimization (SEO) is a necessary addition to your current strategy. Local SEO for marketing is essential for certain business types — but only if it’s done right. With the introduction of...
What's the difference between branded vs. non-branded keywords? Branded searches are how your customers are finding you directly; non-branded is what you need to target to expand your online reach. Cannonball Digital walks you through branded SEO, non-branded SEO, and...
