by Cannonball Digital | Oct 31, 2025 | AI, Strategy
It’s no secret, AI is transforming the way marketers work. AI tools have become a part of nearly every marketing team’s toolkit. AI is everywhere. But as powerful as AI can be, it is still just a tool, especially when it comes to crafting effective marketing...
by Cannonball Digital | Oct 28, 2025 | Creative, Strategy
Video commands your customers’ attention. 83% of video viewers want to see more video marketing from brands (Wyzowl, 2025). You know it’s important, even necessary, but what’s it going to cost you? You might be wondering: Can I actually afford video marketing? The...
by Cannonball Digital | Oct 24, 2025 | Digital Advertising, Google Analytics 4
In this quick guide, we’ll give you a rundown of what is Google Analytics 4 (GA4) and how it can be utilized as an active, powerful tool. GA4 can provide insights into customer trends, website navigation, user experience, and much more. How does a business know if it...
by Cannonball Digital | Oct 23, 2025 | Strategy
Have you been struggling to figure out what your business needs to be visible online? Or are you starting to work with an agency that is asking you about Google tools and trying to get access to your social profiles? You’re not the only one. When we start...
by Cannonball Digital | Sep 25, 2025 | Strategy
At its core, marketing and strategies are about making smart choices like where to compete, how to win, and what success looks like. The same goes for digital advertising. Think of it as piecing together a puzzle—when every piece fits together, you come out on top. A...
